(ASIA PACIFIC, 29 SEPTEMBER 2022) – Sony Electronics Asia Pacific is proud to announce the second edition of World of Film, an initiative to celebrate Sony’s legacy and continued commitment to support filmmakers to achieve their boundless creative potential. World of Film will support filmmakers of all levels with the opportunity to explore their creative journeys with Sony’s support – through the Alpha series interchangeable lens cameras and Cinema Line camera series. The campaign begins on 28 September 2022 and will run until the end of the year.

Sony’s Film Legacy

For decades, Sony has pushed the boundaries in the world of filmmaking and stayed at the forefront of cutting-edge cinematic technology. In 2000, Sony introduced Hollywood to the HDW-F900, the world's first digital cinema camera. The F900 was used to make blockbuster movies such as Star Wars: Episode II Attack of the Clones in 100% digital cinematography. Sony’s class leading VENICE has been used to capture hundreds of theatrical, broadcast, cable and streaming releases. Sony has combined its film industry DNA and superior digital imaging prowess to create powerful creative tools such as the Cinema Line and Alpha Series cameras to capture emotion and unleash the true power of visual storytelling.

Sony’s extended history in the cinematic world has built long lasting relationships with studios and filmmakers around the world. With this engagement of the filmmaking community, Sony hopes to encourage content creators to blossom through the power of Sony digital imaging equipment.

Filmmaking Audition

As part of the campaign, Sony is on the search for filmmakers who are seeking opportunities to show their boundless potential and talent. The audition begins on 28 September 2022 and will run until the end of the year on 31 December 2022 across participating Asia Pacific regions including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, Hong Kong, Taiwan, and South Korea. All aspiring filmmakers, aged 18 years and above, are welcome to apply. Applicants are required to submit a storyboard for a 10 to 15 minutes film to showcase their talent and ideas.

All submissions must be submitted via the online submission form on the Alpha Universe website linked here. Applicants will be required to provide their personal details, a portfolio of their past work and a storyboard of the film they intend to make. (Each application is limited to one storyboard; however, participants are allowed to submit multiple applications) Participants will be judged by their potential in storytelling and the proposed application of technical filming techniques. There will be one winner per locale in the participating region and they will be announced in February 2023. Winners will receive USD$10,000 in cash as funding for the production of the final video and Sony camera gear support, based on the shortlisted and approved storyboard submission.

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com

About Sony Corporation

Sony Corporation is responsible for the Entertainment, Technology & Services (ET&S) business in the Sony Group. With the vision of “continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges,” Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: www.sony.net.

For media enquiries, please contact:
Afiq Malik
BlueCurrent for Sony Electronics
Asia Pacific and Singapore
Tel: +65 6671 4707
Email: SNG.Sony@bluecurrentgroup.com  

Melanie Shum
Sony Electronics Asia Pacific
Email: Melanie.Shum@sony.com